How to Align Your Brand With Your Purpose (Even If You’re Feeling Stuck)
This week on The Optimization Toolbox, I’m joined by the incredible Jasna Burza—life and business coach, speaker, and real-talk truth teller. We dive deep into how your mindset is your business strategy, especially if you’re a creative, solopreneur, or heart-led founder.
Jasna shares her powerful story of overcoming trauma, navigating grief, and choosing to show up with purpose. We explore how to build a personal brand that reflects who you really are—not just what you think will sell. We talk about the pressure to be perfect on social, the fear of success, and why the phrase “fake it till you make it” is doing more harm than good.
You’ll learn:
How stillness and intentionality can clarify your next move
The subtle ways mindset blocks sabotage your success
What it means to “become” the version of you who already has what you want
Why your money stories might be holding you back (and how to rewrite them)
Whether you’re new to entrepreneurship or leveling up your visibility, this episode will encourage you to claim your power, share your voice, and reframe what success really looks like.
🎧 Listen in—and let me know: what’s one belief you’re ready to let go of this week?
Things talked about on this episode with Jasna Burza
00:00 – Intro to Jasna & the episode
01:30 – Jasna’s origin story: from refugee camp to life coach
04:30 – Losing a child and finding purpose through grief
06:00 – Finding alignment and true purpose in business
08:45 – Why faking it leads to burnout and self-doubt
11:30 – Being vulnerable online & breaking perfectionism
14:00 – The power of unplugging and early morning stillness
18:00 – Morning rituals, mindset, and The Miracle Morning
22:30 – Action breeds clarity: getting unstuck as a creator
29:00 – The real fears behind success & self-sabotage
34:00 – Breaking generational money blocks
37:00 – Defining success for yourself
40:00 – Why claiming your story is your greatest marketing tool
Jenna Redfield is a digital content expert, focused on organizing, planning and creating content for marketing purposes.
She runs her YouTube channel Jenna Redfield and works with people to help organize their digital lives!
Home: https://jennaredfield.com
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