00:00 – Intro to Twin Cities Collective and Jenna Redfield
00:50 – Meet Tami Enfield: Her story and branding journey
04:00 – What is StoryBrand and why it works
07:00 – Breaking down the 7-part StoryBrand framework
12:00 – Hero vs. Guide: Why your client is the star
16:00 – How Tami became a certified StoryBrand Guide
20:00 – Using StoryBrand to write effective websites
24:00 – How to simplify a complex brand with brand scripts
28:00 – Applying the StoryBrand framework to social media
31:00 – Creating empathetic captions and calls to action
35:00 – StoryBrand vs. SEO: Do they conflict?
38:00 – The neuroscience behind storytelling in marketing
41:00 – Resources: Books, training, and where to start
42:14 – Outro and where to connect
🎯 Clarify Your Brand Message with the StoryBrand Framework (with Tami Enfield)
If you’ve ever struggled to clearly communicate what you do—or felt like your marketing was falling flat—this episode is for you.
I sat down with Tami Enfield, a certified StoryBrand Guide and founder of Brand Yourself Consulting, to talk about the powerful StoryBrand 7-step framework by Donald Miller. Tami walks us through the key mindset shift: you’re not the hero—your customer is. Your role? Be the guide who helps them succeed.
We covered:
The 7 parts of the StoryBrand framework (character, problem, guide, plan, CTA, success, failure)
Why confusing language kills conversions
How to write a “brand script” and apply it to websites, email funnels, and social media
The formula for writing high-engagement posts (Empathy + Connection = Engagement)
How to position your content with clarity, confidence, and conversion power
💡 Tami also shares what it’s like to go through the StoryBrand certification, why so many websites fail, and how even the best marketers struggle to brand themselves (yes, even us!).
📚 Resources Mentioned:
Building a StoryBrand by Donald Miller
Business Made Simple course platform
Tami’s site: brandyourselfconsulting.com
StoryBrand podcast
This episode is a must-listen if you want to clarify your message, build trust, and attract clients who actually “get” what you do.
🎧 Listen now and let us know: Have you tried applying StoryBrand to your business?
Tami was born and raised in Northfield, Minnesota. She lives there now with her husband and two children who don’t seem to stop growing up.
With Marketing and Sales experience dating back to 2001, Tami knows a thing or two about bringing fresh air to an old brand. In addition to her professional experience, Tami is a big data geek. She finds inspiration in trying to figure out why your Facebook ad campaign is a total flop. She is a lifelong learner and loves keeping up with new strategies.
Most recently, Tami because a StoryBrand Certified Guide and is really enjoying writing kick-ass brand messaging statements.
When she isn’t trolling around Facebook (for work–really!), Tami enjoys curling up with a cup of coffee and a good book. She loves the sound of laughter and can’t wait to head back to the beach and build more sand castles with her kiddos.
Jenna Redfield is a digital content expert, focused on organizing, planning and creating content for marketing purposes.
She runs her YouTube channel Jenna Redfield and works with people to help organize their digital lives!
Home: https://jennaredfield.com
YouTube Channel www.youtube.com/jennaredfield
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https://www.facebook.com/groups/adhdandnotion https://www.facebook.com/groups/marketingandnotion/
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